Sponsorship Packages for Football Clubs: Template with CHF Prices

The local business on the edge of the village would happily support the club, but when it asks "What do I get for how much?", the committee has no answer. That is exactly what sponsorship packages are for: three to four clearly defined tiers with benefits and prices that a business can understand in five minutes. This article provides a filled-in template in CHF for a typical Swiss 3rd/4th League club (a lower amateur league), explains the pricing logic behind it and shows what the sponsor pack and the proof of delivery look like. You can download and adapt the table at the end.

Sponsorship packages for football clubs: the filled-in template in CHF

The table is tailored to a club with 150 to 300 spectators per home match, 11 to 13 home matches per season and a digital scoreboard. The amounts are guide values, derived from public price lists of Swiss amateur clubs (as of 2026), and are meant as ranges.

Three things matter more than the exact amounts. First: every tier has a limited number of places. If you rotate 40 Bronze sponsors, you are selling each one of them invisibility. Second: every tier contains something the tier below does not have. Third: the space on the scoreboard is not a bonus but standard inventory, just like the perimeter board. How to set up the rotation is explained in the docs on advertising banners.

The full inventory: what a football club can actually sell

Before you create sponsorship packages, list every sponsorship opportunity the club has. Most clubs underestimate how much they have:

• Perimeter boards: classic, long-lasting, sold per running metre
• Kit: chest (main sponsor), back, shorts, sleeves, tracksuits, youth teams individually
• Match ball sponsorship: per match, half season or season
• Match programme: adverts by size
• Website and social media: logo, post, story, profile of the business
• Scoreboard space: logo rotation below the score, seconds per home match
• Half-time playlist: videos and images during the break and before kick-off, see docs on playlists
• Goal animation: sponsor logo in the goal celebration graphic, see docs on animations
• Livestream overlay: logo in the first team's stream
• Events: fun tournament, club party, sponsored run, indoor tournament
• Announcer mentions: before the match, at every goal, at half-time
• Hospitality: season tickets, reception, use of the clubhouse for company events

Think beyond the advertising surfaces: a club magazine, company events in the clubhouse and a donors' club are services that make a package valuable too. Networking and hospitality belong in the inventory.

Pricing logic: what determines the price of a package

Five factors decide whether your Bronze package costs CHF 500 or CHF 800:

1. Visual contacts per season: 200 spectators at 12 home matches make 2,400 visual contacts at the ground, not counting youth matches and the fun tournament.
2. Digital reach: followers on Instagram and Facebook, website visitors, livestream viewers.
3. Exclusivity: whoever is the only garage, the only bank or the only plumber in the package pays more. Industry exclusivity is included from Gold upwards.
4. Contract length: a 3-year contract justifies a discount of 10 to 15 percent as a guide value and saves renegotiating every year. Tying all partner packages to three years is a common approach.
5. Production costs: for a perimeter board, roughly CHF 200 per running metre as a one-off production cost and CHF 105 to 120 per running metre and year for the space are usual orders of magnitude. These costs belong in the package, otherwise the club loses money.

Reference points from practice: match ball sponsorship is usually offered between CHF 100 and 250 per match in amateur football, often also as a half-season or full-season package, each including an announcer message and a mention in the match preview on the website and social media. You will find the range for perimeter boards and other surfaces in the article on perimeter advertising costs in amateur football.

What the professionals do differently

Professional clubs present their sponsorship on dedicated pages with a few clearly separated categories, just with different zeros. Three things are transferable: count in seconds rather than "presence", involve the sponsor as a partner and never offer more than four tiers. There is no ceiling: in the upper amateur leagues, four- to five-figure annual amounts are possible for the top tier, usually tied to a multi-year contract and kit advertising on the first team. For a 3rd/4th League club, the amounts in the template above are more realistic.

Phrase benefits so they can be measured

"Presence on the scoreboard" is not a benefit, it is a claim. Phrase every benefit so that it can be counted:

• "Logo 90 seconds per home match in the rotation below the score, 18 minutes per season over 12 home matches"
• "Announcer mention at every goal scored by the first team"
• "2 social media posts per season on Instagram and Facebook, each with a link"
• "Perimeter board 2 x 1 m on the main stand side, production included"

Phrasing benefits measurably shows you where packages are too thin or too full. What digital spaces deliver on top of the static perimeter board is described in the article on digital advertising spaces on the sidelines.

Structure of the sponsor pack: 8 pages are enough

A club's sponsor pack is not a glossy magazine. A local business reads three things in it: price, reach, exclusivity. A proven structure:

1. Cover page with a photo of the ground with a full house
2. The club in numbers: members, teams, youth players, home matches, spectators per match, followers. A mid-sized Swiss club quickly reaches around 1,000 members and more than 30 teams; those figures belong on page two.
3. Target audience: who is standing on the sidelines? Families, local businesses, the municipality
4. Inventory with photos: perimeter board, scoreboard, kit, match programme, one picture each
5. Package table: Bronze, Silver, Gold, main sponsor with prices and places
6. Individual items: match ball, event sponsorship, adverts
7. Reference sponsors with a one-sentence quote
8. Contact and booking deadline: name, phone, email, "Packages for the 2027/28 season can be booked until 30 April 2027"

The deadline is not a trick: without a date, businesses postpone the decision until after the season has started, when the boards have long been produced. How to approach the first conversation is covered in the article on finding sponsors for a football club.

Proof and season report: how sponsors stay

The most common reason for cancelling is not the price but the feeling of having received nothing. A one-page season report solves that:

• Visual contacts: home matches times spectators, plus tournaments and events
• Scoreboard: screenshot or photo of the rotation with the sponsor logo, plus the display duration set in the playlist. In LemonScore you set the duration of every image in seconds, which directly documents the contractual commitment.
• Perimeter board: one photo per season, ideally with a crowd
• Social media: links to the posts with their reach
• Announcer: number of mentions (goals plus half-time)

Hand the report over in person, combined with the question about renewal. What a scoreboard can bring in sponsorship income per season is calculated in the worked example on financing a scoreboard with sponsors.

Contract essentials and typical mistakes

A sponsorship contract does not need five pages, but these points belong in it: contract length (1 season or 3 years), notice period (e.g. 3 months before the end of the season), exclusivity (which industry, which tier), payment terms (invoice before the start of the season), description of benefits (the measurable benefits from above) and a VAT note: sponsorship with advertising services in return generally counts as taxable turnover, but this only becomes relevant once the club exceeds the turnover threshold for compulsory VAT registration. For sports clubs run by volunteers it is considerably higher than for companies (as of 2026: CHF 250,000 instead of CHF 100,000). Clarify this with your accountant or directly with the Swiss Federal Tax Administration (FTA).

The mistakes we see most often:

• Too many tiers: five packages plus special requests are no longer comparable.
• No differentiation: if Silver is just "a bit more board", everyone picks Bronze.
• No path upwards: the match ball sponsor never becomes a Bronze sponsor if nobody asks.
• No limit on places: unlimited Bronze places devalue Silver and Gold.
• No booking deadline: packages without a booking cut-off never get decided.
• Production costs forgotten: board sold for CHF 500, CHF 400 paid for production.

FAQ

How many sponsorship packages should a club offer?

Three tiers plus one main sponsor. More tiers make comparison harder. Individual items such as match ball or event sponsorship complement the packages as an entry point.

How much does a sponsorship package cost in amateur football?

For a Swiss 3rd/4th League club, Bronze packages are around CHF 500 to 800, Silver CHF 1,500 to 2,500 and Gold CHF 3,000 to 6,000 per season. In the upper amateur leagues the top tiers sit well above that.

Is there a template for club sponsorship packages?

Yes, the table in this article can be downloaded as a PDF (link in the conclusion). Some clubs also publish their sponsorship concept on their own website; looking at clubs of a similar size in your region is worth it as a comparison.

Should the scoreboard be in every package?

Yes, if the club has a digital scoreboard. The space below the score is the only one that gets looked at every time a goal is scored. It can be sold in seconds per home match and graded by tier, from 30 seconds (Bronze) to permanent presence (main sponsor).

Does the club have to charge VAT on sponsorship?

Sponsorship with advertising services in return is generally taxable, but this only becomes relevant once the club exceeds the turnover threshold for compulsory VAT registration (for sports clubs run by volunteers, CHF 250,000 as of 2026). Clarify this with your accountant before you state prices "incl." or "excl. VAT".

Conclusion

Club sponsorship packages work when they meet three conditions: limited places, measurable benefits and a clear price difference between the tiers. The package table above can be used directly as a template. Adjust the spectator numbers, home matches and places per tier, and you will have a presentable sponsorship concept within an hour. If you have a digital scoreboard at the ground, you sell the most valuable space along with it; how the sponsor rotation below the score works is shown on the page about advertising on the scoreboard; when the board pays for itself this way is calculated by the sponsor calculator for football clubs. Where club sponsorship is heading overall is shown in the whitepaper on the future of club sponsorship.