Scoreboard advertising your club sells to its own sponsors
Rotating banners beneath the score, the sponsor logo with every goal and spots at half-time. LemonScore turns the LED scoreboard into advertising space the club sells season after season.
Windows and macOS, no credit card. Advertising banners and playlists are part of Professional, from $149 a month.
Since May 2026 a club in the canton of Zurich has run its sponsors on a 5 x 3 m LED wall with LemonScore.
Four advertising slots on the same wall
The score always stays readable. Advertising runs beneath it, with every goal and during the breaks, each with its own price for the sponsor.
Sponsor logos rotate beneath the score and match clock for the whole match, at the interval and in the order agreed with your sponsors.
On top comes the main sponsor: their logo sits fixed in the layout next to the match clock, for 90 minutes and in the live stream too when you add the display to OBS.
When each sponsor is on screen
A match day from the scoreboard's point of view. The announcer or match secretary sets the timings in the software.
Main sponsor at the clock
Banner rotation
Playlist
Goal animation
What a slot brings in, Swiss figures
Swiss amateur clubs charge CHF 300 to 650 per season for a perimeter board. A slot on the LED scoreboard can be priced at 1.5 to 2 times that, because it moves, it is bright and it is seen at every goal.
CHF 600 to 1'200
per slot and season in the Swiss 3rd and 4th leagues, as a guide.
Worked example with 12 slots sold
- 6 banners
- beneath the score, CHF 600 to 1'200 each
- CHF 3'600 to 7'200
- 4 half-time spots
- 15-second video in the playlist, CHF 500 to 800 each
- CHF 2'000 to 3'200
- 1 goal animation
- logo with every home goal
- CHF 1'200 to 1'800
- 1 main sponsor
- logo in the layout and at the match clock
- CHF 2'000 to 3'000
Revenue per seasonCHF 8'800 to 15'200
A 3 x 2 m LED wall costs about CHF 14'000 all-in. At mid-range prices the 12 slots bring in CHF 11'800 per season, about CHF 11'300 after power, maintenance and software. The wall is paid off after the second season, after the third with 8 slots sold.
Guide values for the Swiss 3rd and 4th leagues with 200 to 400 spectators. Perimeter board prices from the public sponsorship documents of three Swiss amateur clubs; the LED premium is a rule of thumb, not a guarantee.
Work it out with your own figures in the sponsor calculator.
Funding for the wall comes on top, depending on the country: Switzerland, Germany, Austria.
How your club sells the slots
Start with the perimeter sponsors
Anyone who already has a board knows the club. Offer them the scoreboard slot as an add-on; the board stays.
Build packages
Clubs bundle the slots in tiers, for example Bronze CHF 500, Silver CHF 800 and Gold CHF 1'500 per season, each with something on the scoreboard.
Set it up once
Upload logos and videos to LemonScore and set the order and display time per sponsor.
Match day runs itself
Banners rotate automatically, the goal animation appears with every goal entered, the playlist starts with one click.
A filled-in template with prices is in the post on sponsorship packages for football clubs.
“Thanks to LemonScore we can market our sponsor spaces on the LED wall professionally. Our advertising revenue has grown noticeably as a result, which makes the software indispensable for us.”
Mario BolligerMatch operations manager, FC VillmergenQuestions about scoreboard advertising
Set up your sponsors' slots in the demo before you sell the first one.